Who we are

We are an American brand with roots in India, producing creative toys and playhouses for children. Our products are functional, usable in a range of environments, and, in an electronics-saturated world, complete in themselves.
Proudly Indian, Role Play is a subsidiary of The Maison Company India, the company behind the most iconic tent designs. Established in 1991, Maison brings home decor and textile vending expertise to leading fashion and large-scale retailers in the U.S and Europe.

Core Values

To inspire self-directed activity, hands-on learning, and collaborative play among kids through toys and play settings.

Made with love, in India

Our imaginative toys are designed and made in India by our highly experienced in-house team of talented designers and master craftsmen. Ethically made from sustainable materials, our toys encourage imaginative, creative and extended-lasting play. We are committed to using high-quality and safe materials for children. All our toys comply with the rigorous EN-71 & ASTM safety standards. Uniquely designed, hand-stitched and hand-finished, our toys are an actual investment in play for years to come.

Our Promise

Role Play toys are made with the highest-quality material that meets international safety standards for children and complies with the rigorous EN-71 & ASTM safety standards. The materials used are: Lead safe with no added formaldehyde Are PBA + BPS free. Contain no PFAs or harmful chemicals, flame retardants, known harmful Phthalates, or heavy metals.